There are a number business tactics you can implement to grow your ophthalmology practice and make it more efficient.
We've already blogged about the best ophthalmology billing procedures, which is certainly important. However, today's post is dedicated to a more overarching strategy focused on one thing - growth.
The landscape is quickly changing when it comes to planning how to grow your ophthalmology practice. In order to better understand the ways in which this changes current growth strategies – it is important to understand the value of analytics and client-specific data.
Predictive Analytics: Grow Patients–and Business
Today it is also important to understand exactly how fast your office can begin to fail – especially when the collective staff doesn't understand the specific patient population.
Without this information – how can you know what your patients will respond to when it comes to reminders, advertising, updates, education or key information they need for their on-going ophthalmic health. Surveys are often used to help determine the best approach, as they identify preference while delivering key information.
Predictive Analytics Reaches At-Risk Patients
Using predictive analytics – makes it possible to reach out to at-risk patients. Those at risk for macular degeneration or diabetic retinopathy, sometimes need a heads-up warning to ensure that they are getting preventative care. This is done through office visit conversations that are followed up by email reminders from their eye doctor to engage preventive treatments a patient is identified as in need of. Predictive analytics is today’s pathway to deep improvements in office efficiency, quality of service and effective delivery of services.
Prioritize Information Delivery
Ophthalmology offices that make best-use of the analytics they collect on patients make it easy to prioritize the most important items that would help the most people. It also makes it faster to get the information to your physicians.
Without solid demographic information on your clients – there is no way to determine the result of a charge increase on certain procedures. If you have a clinic in a low-income area – you run a great risk of losing many patients with even a small rate hike. This level of analytic assessment is usually done by website experts who are studying your site information and analytical results of other online office-promoting processes.
Analytic Information: In the Hands of Care Providers
Managing those predictive analytics - and getting those analytics into the hands of the primary caregiver is key. Without putting the action-items into the hands of the patients as well – it makes it much harder to bring those at-risk patients back in.
Key patient information can be sorted and collected automatically with the newer software platforms available through management and other web-related companies that promote business development and expansion using big data analytics.
Learning how to make efficient use of all this information is exactly what applying good office planning practices is all about.
Without understanding how friendly your patients are to rate changes, office visit coupons and other approaches to marketing – it is almost impossible to plan a steady sustainable growth in today’s economy.
When it comes time to grow your practice – don’t forget to engage a vigorous analytic approach to designing your next steps. You, too, can enjoy a truly sustainable ophthalmology practice.